- Inês Souto Gonçalves
Marketing (for sensitive souls and Lightworkers)
We live in a world where we are bombarded with so much every day, including endless advertisements and marketing campaigns, that give most people no respite. If it is true that advertising has existed for a long time, I believe that, to a greater or lesser extent, we all feel that it has become increasingly difficult to escape its constant call for attention. All these stimuli overload our Being and have enormous potential to create mental, emotional, physical, and spiritual fatigue.
If, on the one hand, the advancement of technologies has brought and continues to bring wonders and new possibilities to our lives, on the other hand, it has enabled the emergence of many sources of imbalance, which affect many on a personal level and also our communities and societies, collectively.
The pressure continues to increase, and there is continuously less space for emptiness, Silence, Presence, and the Sacred. Breaking out of this grind and rediscovering deep peace and alignment amid all the noise in the world can become a challenge for many empaths and gentle entrepreneurs.
Of course, we always have free will to make more aligned choices with our well-being. However, in my view, based on how much has been evolving, the structures in place, whether digital or material, in the vast majority of cases, do not create an environment conducive to Presence and Consciousness. Although we always have the possibility of making conscious use of anything, due to the increasing complexity of many issues and the manipulative interests that move behind the scenes, doing so requires additional effort for all of us.
As a gentle entrepreneur, these topics have been the subject of deep reflection and introspection for me over the years. Without wanting to judge anyone, I would, however, like to bring to Light the importance that our day-to-day choices and practices have in the world we wish to nurture and co-create as Lightworkers. In particular, I would like to remember the fundamental role that all luminous entrepreneurs and creatives, healers or not, have in the evolution of the construction of a Sacred Digital and Material World.
In the circle of alternative healing practices that aim to provide Inner Peace and Consciousness, it is, for example, still common to see usual marketing techniques, including digital marketing. In my vision, some marketing techniques are often out of alignment with the Sacredness that these alternative healing practices wish to express and be.
Not wanting to diminish the fundamental power that marketing can have in sharing the message and gifts of many Lightworkers, there are, however, several manipulative practices. There are still others that, due to their intrusive nature, may unintentionally be creating a world of distraction and competition, out of alignment with the Sacred Intention that, in my vision, should always be present, especially when we wish to share our gifts, products, and services from our Souls and Hearts.
Some questionable marketing practices include aggressive or intrusive advertising campaigns across various media, sending unsolicited messages, and participating in impersonal marketing schemes that reduce the human beings they wish to support to mere numbers, likes, views, or sources of income.
To a greater or lesser extent, I believe that many Lightworkers put these strategies into practice because they delegate this task to professionals focused solely on marketing; they think there are no other ways of advertising or sharing their message; they are not aware of what they are co-creating and do not go deeper into these themes; or they still believe and live in a paradigm of extraction and scarcity, so usual for so long on our Planet Earth.
As a sensitive Soul, I have been refining throughout the years the people and projects I follow, also basing my choices on the way they share their message and work. In particular, some Lightworkers whom I admire but who put into practice usual marketing strategies that do not resonate with me have led me to understand what I do not wish to perpetuate or replicate.
As a gentle entrepreneur, my mission also involves bringing Transformation and Alchemy to these topics, such as marketing, which is often seen as secondary in the lives of those who consider themselves highly spiritual. The intention is never to judge but rather to bring Light to these issues so that we can co-create together the Change that our world needs.
Throughout my journey as a healer, coach, mentor, and gentle entrepreneur, I have had the joy and opportunity to experience and practice many ways, both in person and digitally, of sharing my message, my services, my gifts, and my various Missions with kindred souls and clients. Today, I feel immensely grateful for all the learning and this self-discovery journey.
I believe that Soulful Entrepreneurship is also the mission of many Lightworkers who wish to embrace their gifts and share them through their services, products, and creativity in a natural, gentle, and deeply Human and Sacred way. Supporting and inspiring them is also my Divine Calling.
In life and in business,
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